Privacy policy

Last updated: Mai 13, 2026

SILA SHOP SRL, operating under the brand name AVENUE FRAGANCE, operates this store and website, including all related information, content, features, tools, products and services, in order to provide our business customers with a curated wholesale shopping experience (the "Services").

Our store is intended exclusively for business-to-business (B2B) wholesale transactions. We do not sell directly to end-consumers.

AVENUE FRAGANCE is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your business and personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

We may collect or process the following categories of personal information (depending on how you interact with our Services, your location, and as permitted or required by applicable law):

  • Contact details: company name, business representative name, billing and shipping address, phone number, and email address.

  • Financial information: credit card, debit card, business account numbers, payment details, and transaction confirmations.

  • Account information: username, password, business preferences, and settings.

  • Transaction information: wholesale orders, invoices, returns, exchanges, cancellations, and past transactions.

  • Communications with us: information you provide in inquiries, for example via email or support requests.

  • Device & usage information: IP address, browser details, cookies, and interactions with our Services.

Sources of Personal Information

We collect information:

  • Directly from you when you create an account, place an order, or communicate with us.

  • Automatically through cookies and similar technologies when using our Services.

  • From our service providers (e.g., Shopify, shipping partners, payment processors).

  • From partners or authorized third parties.

How We Use Your Information

We use your personal and business information to:

  • Provide and process wholesale orders and transactions.

  • Manage accounts, invoices, and returns in line with our Return Policy.

  • Communicate with you regarding orders, inquiries, and business updates.

  • Send trade-related marketing communications, such as catalogues, promotions, and offers.

  • Detect, investigate, and prevent fraud or misuse.

  • Comply with legal requirements.

Disclosure of Information

We may share your information:

  • With Shopify and third-party service providers (e.g., shipping, IT, and payment processing providers).

  • With business partners for wholesale marketing purposes.

  • Within our corporate group or in the event of a business transfer.

  • To comply with legal obligations.

Children’s Data

Our Services are intended exclusively for businesses and wholesale customers. We do not knowingly collect personal information from minors.

Security & Retention

We take reasonable measures to protect your data, but no system is completely secure.

We retain your information only for as long as necessary for business purposes, legal compliance, dispute resolution, or as otherwise permitted by law.

Your Rights

Depending on your location (UK / EU / EEA), you may have rights to:

  • Access, correct, or delete your data.

  • Restrict or object to processing.

  • Withdraw consent for marketing communications.

  • Request a copy of your data (data portability).

To exercise these rights, contact us at: contact@avenuefragance.be

International Transfers

We may transfer and process your information outside of your country. For EU/UK customers, we rely on recognized legal transfer mechanisms, such as Standard Contractual Clauses.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised "Last updated" date.

Contact

If you have any questions about this Privacy Policy or our practices, you can contact us at:

SILA SHOP SRL
Operating as AVENUE FRAGANCE

VAT Number: BE0764359901

📧 Email: contact@avenuefragance.be
🏢 Address: Rue de Brabant 153, 1030 Brussels, Belgium